Innovating Series Episode 12

Disruptive innovation is a term coined by Clayton Christensen to describe a type of innovation that creates a new market and value network and eventually displaces established leading companies, products, and alliances in the market. The opposite; sustainable innovation.

That is why it should not be misunderstood that concept with the speed of the innovating process itself. We must take into account the subtle difference in which innovation is only one of the possible results of the innovating process (Innovating Series Episode 1).

Without a doubt, we can encounter very fast-paced innovative scenarios (not very appealing if they are not balanced), but they may or may not end in a disruptive innovation. That can only be evaluated by the market and the beneficiary recipients, and how they can respond.